Salty Pigs - Unite Case Study

VICTOR RADLEY: ATHLETE EMPIRE JOURNEY

“From blueprint to brand legacy.”

 THE MOST IMPORTANT STEP:

Before the merch, events, or viral reels… there was clarity.

Victor’s brand journey didn’t start with Salty Pigs. It started with a decision  to invest in himself. He completed the Brand Ballerz Blueprint, guided by athlete brand coach Jayden Walker.

This wasn’t a fluff course. It was strategy. Structure. Execution.
He uncovered:

• What his personal brand stood for

• Who his audience really was

• How to tell his story without selling out

• How to build something that outlives the game

This blueprint became the foundation for every move he’s made since.

 STAGE 1: THE BLUEPRINT

Platform: Brand Ballerz Course

• Brand clarity sessions

• Tone of voice, audience strategy, brand pillars

• Bio rewrite, content themes, visual identity direction

• Mapped future business ideas: events, merch, partnerships

🔑 Outcome:
Victor walked away with a playbook. One that aligned with his values, his fans, and his off-field potential.

 STAGE 2: MANAGEMENT BEGINS

Platform: UNITE Brand Management
Once Victor had his blueprint, UNITE stepped in to build the machine.

Delivered:

• Brand positioning + campaign strategy

• UGC content planning & execution

• Logo, merch line, website & event rollout

• Team coordination: designers, devs, photographers, finance & legal

🔑 Outcome:
The Salty Pigs brand was born not as a side hustle, but a legacy vehicle.

STAGE 3: NETWORK ACTIVATION

UNITE deployed its elite partner ecosystem to bring Victor’s vision to life.

FunctionPartner RoleCreative DirectionSalty Pigs brand identity, visuals, and merch designMerch ProductionPrint, fulfilment, and drop logisticsEvent ManagementGolf day planning, run sheets, sponsor activationsWeb & EcommShopify build, merch shop, event RSVPContent & MediaVideo crew, UGC strategy, BTS reelsFinance & LegalBusiness structure, IP protection, payment systemsSponsorship & PREmail templates, outbound deals, brand partners onboarded

🔑 Outcome:
Victor showed up as an athlete and a founder backed by a team, not just a logo.

STAGE 4: LAUNCH & LEGACY

With the first drop locked, UNITE helped Victor bring Salty Pigs to life on the field and in the feed.

• Sold out merch

• Hosted a brand-led golf day with media coverage

• Engaged fans through content, giveaways, and community moments

• Solidified a long-term vision with room to expand

🔑 Outcome:
Victor wasn’t influencing  he was building an empire his fans could belong to.

STAGE 5: EXPANSION WITH PURPOSE

With momentum on his side, Victor’s next chapter is already in motion.

Coming Up:

• More Salty Events

  • Annual Golf Day

  • Pub Crawls

  • Christmas Party 

  • Randwick Race Day (Members Event)

• 9PL Tournament Entry – 2026

  • Team of elite athletes repping the brand

  • Full merch + content campaign

  • Media exposure through UNITE’s channels

• NRL VEGAS 9s (Pending)

  • Global footprint opportunity

  • Cross-collabs with other athlete-owned brands

  • Vegas fan comp, docu series, and brand showcases

🔑 Outcome:
The brand now plays at a national level not just on field, but across lifestyle, sport, and business.

 FINAL MESSAGE

At UNITE, we don’t just manage athletes.
We guide them to clarity, then walk beside them as they build legacy.

It all starts with the blueprint.
Victor completed his.
Who’s next?