About Us
Born From Sport. Built For Legacy.
Our journey began in 2022 with a thriving collaboration alongside Sydney Roosters NRL star Victor “The Inflictor” Radley. In 2023, we partnered with history-making champions, the Penrith Panthers, during their iconic third straight Grand Final. By 2024, we became apparel partners for the Nines Premier League — reaching over a million fans.
This momentum paved the way for a merger with LCI Sports, a renowned wealth advisory firm for athletes in Australia. Together, we created UA Group — a united team redefining what it means to take control of your brand, your business, and your future.
Branches Of Unite
Jayden Walker
Co-Founder & General Manager
With a background as both a professional athlete and a licensed mortgage broker, Jayden brings a unique perspective on resilience, opportunity, and growth.
Having represented Italy at the Rugby League World Cup before moving into finance with Next Lending Solutions and Yellow Brick Road, Jayden understands what it takes to perform at the highest level — on and off the field. Today, he channels that experience into guiding athletically-minded people to amplify and capitalise on their personal brands, equipping them with the tools to turn potential into long-term success.
Passionate about brand management, social media, and strategic growth, Jayden combines hands-on business expertise with the drive of a professional athlete. Whether through his work at UA Group or his appearances on platforms like the DLB9s Podcast, Jayden’s focus remains the same: helping people leverage who they are to build meaningful futures.
Ready to Amplify Your Potential?
Join a community united by sport, backed by experts who turn ambition into legacy. Your brand, your business, your success — it all starts here.